In the lead-up to the Social Media Analytics Summit, we are publishing a series of expert interviews with top Social Media Analytics professionals. In our first installment, we endeavoured to better understand what cutting edge firms are doing in social media analytics.
Blog comments. Reviews. Call centre transcripts. Social Media Content...Etc. Etc. These days, textual data comes in many forms, and from many sources. But what to do with it all? Many companies have terabytes of the stuff, but have yet to understand how to exploit it properly.