Social Media Analytics News - April 17 2012

Today's global headlines in social media analytics

- HP subsidiary Autonomy unveils NewSocial 24x7 and MultiMedia Broadcast Monitoring solutions that are designed to monitor media and provide analytics for all text, rich media voice and voice sources including print, online, blogs, social media, and broadcast news in real time.  MultiMedia Broadcast Monitoring enables broadcasters to scan dozens of news and video feeds in any format or language for items of interest; NewSocial 24x7 automatically understands customer sentiment in videos which can be plugged back into product development and enables marketers to gain a real-time conceptual understanding of customer commentary on social media channels, allowing campaigns to be adjusted quickly.

 

- Customer service solutions provider KANA Software introduces social media listening and engagement solution. The KANA Social Listening and Engagement solution combines the benefits of social media with customer service, supporting responsive, rich engagement, reducing costs in the contact center and improving customer retention. Combining the advanced Natural Language Processing (NLP) and text analytics capabilities of KANA Experience Analytics with KANA's adaptable service experience capabilities, the solution provides the ability to accurately listen to and identify important social conversations, derive meaningful insights, and enable agents to effectively engage customers with context driven workflows and knowledge. KANA Software solutions are used by more than 600 enterprises including half of the Global 100 and more than 200 government agencies.

 

- Twitter buys social-media analytics startup Hotspots.iofor an undisclosed sum.Hotspots.io is said to still be in beta mode and will bejoining Twitter's revenue engineering team and will reportedly br developing analytics tools for Twitter's advertising and publishing partners.

 

- IMN, the digital marketing company that produces branded newsletters and content for vertical markets, launches IMN Social Driver thereby extending company’s automotive industry intelligence and content publishing expertise to social networks. IMN Social Driver is designed to enable dealers manage social media-based reputation, develop socially-driven marketing strategies and enhanced search engine optimization (SEO) capabilities by distributing custom content across blogs and social media networks like Facebook and Twitter.