Today's global SM analytics headlines
- Social media benchmarking company Unmetric raises US$3.2m in Series A financing led by Nexus Venture Partners in order to further develop its platform. Company also introduces its Unmetric Score designed for Fortune 500 companies that measures online brand performance compared to competitors. Unmetric will also use this financing to further expand its US team.
- Online-video publishing provider Ooyala’s new set of content-discovery algorithms that make personalized content recommendations can increase viewing times fourfold, according to the results of pre-release trials. The technology calculates which video content viewers are most likely to select, complete and share with others by analyzing aggregate viewing trends in addition to individual user activity.
- Following the 2011 introduction of its Signals Network Edition, social TV analytics company Bluefin Labs launches Signals Brand Edition, a platform that measures and analyzes the social media performance of TV ad campaigns at scale. Initial clients include PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans, together with agency partners Starcom MediaVest Group, Hill Holliday, Horizon Media, Initiative, MediaCom, Optimedia and Zenith Media.